Wednesday, June 28, 2006

Paul Horvath Solicitor Melbourne

Paul Horvath has been a practising solicitor since 1991. He has handled cases for a wide range of people, from television stars, AFL football players, various corporate executives, trade unions and their members, through to individuals with minor police or driving offences or unfair dismissal cases.


Accredited
criminal law specialist
, Criminal
law
,
Sports solicitor,
Employment
lawyer
,
Melbourne solicitor

Friday, April 14, 2006

BBC NEWS - Search users 'stop at page three'

BBC NEWS | Technology | Search users 'stop at page three'
Most people using a search engine expect to find what they are looking for on the first page of results, says a US study.

At most, people will go through three pages of results before giving up, found the survey by Jupiter Research and marketing firm iProspect.

It also found that a third of users linked companies in the first page of results with top brands.

The study surveyed 2,369 people from a US online consumer panel.

It also found 62% of those surveyed clicked on a result on the first page, up from 48% in 2002.

Some 90% of consumers clicked on a link in these pages, up from 81% in 2002.

And 41% of consumers changed engines or their search term if they did not find what they were searching for on the first page.

Monday, January 16, 2006

Internet users quick to judge

Internet users can take just one-twentieth of a second to decide whether they like the look of a website, researchers say.

Dr Gitte Lindgaard and colleagues from Carleton University in Ottawa flashed up websites for 50 milliseconds and asked participants to rate them for visual appeal.

When they repeated the exercise after a longer viewing period, the participants' ratings were consistent.

"Visual appeal can be assessed within 50 milliseconds, suggesting that web designers have about 50 milliseconds to make a good impression," the Canadians report in the journal Behaviour & Information Technology.

Associate Professor of psychology Bill von Hippel, from the University of New South Wales, says it takes about 50 milliseconds to read one word, making this a "stunningly remarkable" timeframe in which to process the complex stimuli on a website.

"It's quite remarkable that people do it that fast and that it holds up in their later judgement," he said.

"This may be because we have an affective or emotional system that [works] independently of our cognitive system."

He says that in evolutionary terms, this ability helped us respond rapidly to dangerous situations.
Halo effect

Professor von Hippel says the study also reflects the so-called halo effect, where an initial bias towards something drives subsequent judgements.

"This suggests that we make very quick judgements based on some sort of emotional reaction and our more considered judgements still reflect that first impression," he said.

Australian researcher Sue Burgess, who evaluates website useability and is a senior lecturer in information management at the University of Technology Sydney, says the finding comes as bad news to anyone hoping to convey information.

"There's no doubt that people do respond very quickly to websites and decide very quickly whether to stay on them," she said.

She says the appeal of a website is usually tied to colour, movement and interactivity, with the way the information is structured coming second.

Ms Burgess says it is unclear whether the Internet is changing our ability to concentrate for long periods or if we are adapting to the medium.

"There's so much information and ... there's always going to be a lot of clicking around just to see what's there," she said.

Thursday, January 12, 2006

Handling recurring payments with PayPal subscriptions and IPN

Do you run a subscription service that needs to invoice customers and collect payments on a regular basis? We'll show you how to integrate your online service with PayPal's Subscriptions and Recurring Payments feature.

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